Saturday, August 24, 2013

Automata hit the big time: Coke uses automata for new commercial

Coke uses automata for new commercial

Check out this commercial for Coca-Cola. The idea is to show a time-travelling trip back through one happy man's life that cycles around to another generation. According to the video description, the concept was "to show how movement was key to his happiest moments". Coke commissioned model-makers Anarchy to create a set of moving animatronic puppets that can run, jump and throw babies in real time. The Anarchy Special Effects team is listed as Bob Thorne, Jason Szukalski, Paula Vine, Jonathan Bickerdike, Dave Allum, James Churches, Alex Roseberry, Robin Saunders, and Joe Szukalski. Well done!

[ Thanks Alex!]



Labels: , , , , , , , , , , ,

Tuesday, October 16, 2012

Automaton of a turtle slowing coming out of its shell and being scared back into it

Check out this great wood automaton by Tony Anagnostopoulos. The piece took him two years to make, but it was worth the effort! He documents the process thoroughly on his blog.

Timing is critical to this piece. The slow movement of the turtle and the finger build up a lot of anticipation. The automaton's cycle is extended with the use of a worm and screw mechanism. A close up of one of one he made is shown below.

photo of worm and screw mechanism

The fast reaction when the finger taps the turtle's shell is just what the piece needed for a finish to the cycle.

Here is a link to the Amateur Automata Maker blog.


Labels: , , , , , , ,

  |   Older Posts >